September is Life Insurance Awareness Month and it’s a great time to reflect on why life insurance needs to be part every client conversation. If you focus primarily on insurance in your practice, then you may already be doing that. If you focus primarily as a financial planner and insurance is simply a part of what you do, then consider this session a reminder of removing the risk of dying to soon from the equation. Leading with life insurance will fulfill our role to protect today and plan for tomorrow. Don’t forget to do both – we’ll discuss on this BREW!