Lucie Gruby, CMM
Executive Vice President, Business Operations

Lucie has more than 5 years of experience in the industry. One thing she loves most about her role is that she is able to work with a wide variety of people and she is able to meet new challenges every day. She sets the bar high for herself to make processes as smooth as possible for the advisors she works with.

Lucie holds a B.A. in Applied Psychology from Bemidji State University, and because of the passion she has developed in the life industry plans to obtain a professional certification. Lucie also completed the NAILBA Certified Case Manager certification in 2021.

In her free time, Lucie loves their family time at the lake enjoying outdoor activities – waterskiing, snowmobiling, paddle boarding and more. She also is a club swimming official. Lucie has three active sons, so much of their time together is spent participating in numerous sports activities and music lessons.