John Florance, MBA, MIM, CFS
Senior Vice President of Marketing

John has over 30 years of business development experience in companies from micro-enterprise to some of the world’s largest corporations in the high tech, consumer products, and financial services industries. He has wholesaled variable, fixed, and indexed annuities for the past 15 years. John’s is part of the leadership team at E4IS where his primary role is developing and implementing E4IS’s overall marketing strategy and core market messaging. He loves developing tools to help advisors create and communicate better financial outcomes for their clients  

John holds FINRA Series 6 and 63 as well as insurance life and health licenses. John received his BA from Wheaton College (IL), and his MBA and Master of Global Management degrees from the Thunderbird Graduate School of Global Management. He holds the Certified Fund Specialist designation and is working to complete his CRPC.

John lives in the Milwaukee area with his wife, Karla, of 30 years. They have two grown children. John is an avid cyclist, sailor, and rower. He enjoys reading, travel, and playing piano in his free time. Last year, John rode his bike around Lake Michigan.