Daniel Peterson, LLIF®  LUTCF®  FIC®
President and Managing Partner

Dan Peterson is President and Managing Partner of E4 Insurance Services with over 30 years in the life insurance industry. He has developed a team that is accountable to advisors and provides access to knowledge and recommendations that you can trust.  

Dan’s experience includes being an advisor, home office employee, and served as Sr. Vice President and Chief Marketing Officer for ClaricaHe was selected to be part of the senior management team that helped sell the U.S. operations of Clarica to Midland National (Sammons Financial Group) in late 2002. In 2008, Dan formed e4 Brokerage, LLC, which in 2019 formally merged with Insurance Services Group to form E4 Insurance Services. 

Dan is considered an expert in the areas of Life Insurance Policies, Bank Owned Life Insurance (BOLI), Estate Planning, Deferred Compensation, and Farm and Business Succession Planning. Dan has extensive experience in pricing and developing insurance products with both life insurance and fixed and indexed annuities. He has been utilized as an insurance expert consultant by top 25 Accounting Firms and assisted in conducting audits of insurance policies, Irrevocable Life Insurance Trusts (ILITs) and premium financing programs within Bank Trust Departments. 

Dan has worked closely with hundreds of family farms and closely held businesses, helping them develop their succession and estate plans. He has developed a network of advisors, accountants, and estate planning attorneys who specialize in this area. In 2014, Dan was recognized for his expertise in farm succession planning when he became the first independent advisor to be certified in Nationwide’s “Land As Your Legacy” program. He is an expert on the tax and legal strategies available for farms and businesses, and risk management tools that insure against the risks that can impact a plan. Dan understands very well the unique challenges today’s family farm has in transferring to the next generation with high land prices, low cost basis, lack of liquidity, and children who are often both on and off the farm. 

Dan was recognized by his peers in the National Association of Insurance and Financial Advisors (NAIFA) as the 2017 Advisor of the Year in Fargo/Moorhead and as the 2017-2018 NAIFA-ND North Dakota Agent of the Year. Dan is the 2019-2020 NAIFA-ND Past President, following his 2018-2019 term as President, and is currently serving on the NAIFA Governance Committee at a national level.  He also served from 2010-2013 as a Director of the National Association of Independent Life Brokerage Agencies (NAILBA). Dan is Past President of the FM-AM Rotary Club, is a member of the Red River Estate Planning Council, the ND Ambassador for the Association for Advanced Life Underwriting (AALU) and is Past President of the Tulaby Lake Association. 

Dan studied Business Administration at Liberty University in Lynchburg, VA. He has received the LUTCF designation through the American College and the LLIF designation through LIMRA and Babson College. Dan holds his Series 6 and 63 securities licenses and is a registered representative of the Leaders Group, Inc. 

Dan and his remarkable wife Annette have been married for over 30 years and have two sons, Jordan and Jesse. Together, they enjoy being host families for foreign exchange students and spending time at their lake cabin in Minnesota. Dan also is a tournament walleye fisherman and an avid hunter.