Greg Spaeth
Chief Strategic Initiatives Officer

Greg has over 20 years of leadership experience in the insurance and financial services industries. He is a seasoned executive specializing in national sales strategy, business development, and team leadership for Life and Long-Term Care (LTC) products. Greg has driven national growth and market expansion, achieving over $138 million in life insurance sales.

Previously, as President of INFORCE Solutions, LLC, Greg founded and led a national brokerage agency, overseeing operations and developing a proprietary processing platform that resulted in $95 95million in life insurance sales. At GamePlan Financial Marketing, LLC, he served as Senior Vice President, increasing target life insurance premiums from $1 million to $10.3 million by 2012 and delivering consistent double-digit growth. His focus on mentorship, accountability, and cross-departmental collaboration fostered high-performing teams and company-wide success.

Earlier, as Director of Sales at Allianz Life, Greg trained independent agents and developed sales strategies for national IMOs/FMOs, boosting sales across Fixed Annuities, Life Insurance, and LTC insurance. His emphasis on mentorship and collaboration continues to foster high-performing teams and overall success. Greg has a degree from the University of North Dakota, with a Bachelor’s in Aeronautics/Aviation/Aerospace Science and Technology, and holds a Private/Commercial/Instrument Rating as a Pilot.

After more than two decades in the insurance and financial services industry, Greg is energized by this opportunity to help lead a company that’s deeply committed to innovation, growth, and advisor support internally and externally. A company that is passionate about the success of its partners and employees, along with a genuine willingness to make investments to help with their success.

Greg has been married to his wife for 30 years and has four biological children and one adopted child. For fun, Greg enjoys riding bikes with his friends. He was once a competitive cyclist, having won two Georgia state titles and participated in a Master’s Nationals cycling race.