Monday, April 28th, 2025 8:00 AM - 5:00 PM (CDT)
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The 11th Annual Building Business Together (BBT) – Great Lakes

GAME SCHEDULE

Game Time Inning At Bat
8:30-9:00 AM Registration & Breakfast
9:00-9:15 1st: Opening Pitch BBT – Great Lakes Dan Peterson & Brendon DeRouin
9:15-10:30 2nd: Keynote Speaker David McKnight
10:30-10:45: Break  Commercial Break
10:45-12:15 PM 3rd: Breakout Sessions (register below)
12:15-1:00 Hit the Concessions
1:00 – 1:45 4th: Keynote Speaker Joe Ross. ChFC, CLU, CRU
1:45-2:30 5th: Keynote Speaker Tiffany Markarian
2:30-3:00 6th: Breakout Session
3:00-3:15 7th Inning Stretch
3:15-4:15 7th: All-Star Panel
4:15-4:30 8th: Post-Game Recap Dan Peterson & Brendon DeRouin
4:30-6:00 PM 9th: Celebrating Your Wins Reception

FEATURING

David McKnight

David McKnight has been featured in Forbes, USA Today, The New York Times, Fox Business, Bloomberg Radio, MarketWatch, CBS Radio, CNBC, Yahoo Finance, Nasdaq.com, Reuters, Investor’s Business Daily, Kiplinger’s and numerous other national publications. David’s bestselling book The Power of Zero has sold over 400,000 copies and the updated and revised version was published by Penguin Random House in 2018. This book was recently made into a full-length documentary film entitled The Power of Zero: The Tax Train Is Coming. When his follow-up book Tax-Free Income for Life launched in November of 2020, it finished the week as the #3 most-sold business book in the world. When his most recent book The Guru Gap launched in December of 2024, it finished the week at #8 on the USA Today Bestseller list and was the top-selling business book in the world. He and his wife Felice have seven children.

Joe Ross

Joe has established a reputation as one of the industry’s most impactful concept innovators. His unique insights have been the brainchild behind sales concepts that have driven life insurance and annuity sales for over four decades. Joe brings over 40 years of wisdom, experience, sales aptitude and motivation to develop and deliver knowledge and skills that drive success for agents, financial advisors and wholesalers. His broad-based knowledge of products, tax law, sales, marketing, effective messaging and professional development can help you elevate your game.  

His personal mission statement is to “Inspire People To Achieve More,” and what you learn from Joe can do exactly that. Here is just a sampling of the opportunities Joe can deliver for you. 

Tiffany Markarian

Since 1995, Tiffany Markarian has personally coached hundreds of wealth advisors, broker/dealers, and brokerage/insurance firms in driving productivity, practice equity, and overall growth. She draws from her deep field experience as a Director of Marketing for Allmerica Financial, Senior Consultant at New England Financial/MetLife, and Director of Marketing for John Hancock/Signator Investors, Inc. She additionally served as Director of Business Development for a Massachusetts wealth management firm for seven years prior to forming Advantus Marketing.

Tiffany creates a much-needed level of change and accountability. She is known for assisting advisors and firms in capturing and retaining opportunities amidst heightened competition and economic volatility. Tiffany speaks at numerous national industry conferences throughout the year. She has been featured in NAPFA Advisor MagazineThinkAdvisorAdvisor MagazineNAIFA Advisor Today, NAILBA Perspectives, and the GAMA International Journal for her results in helping firms and advisors increase the equity value of their practice and retaining and strengthening client relationships. In 2020, she was the proud recipient of the NAILBA Chairman’s Award, an esteemed honor bestowed by the National Association of Independent Life Brokerage Agencies.

BREAKOUT SESSIONS

Breakout sessions allow you to explore the subjects most relevant to your expertise and curiosity. Network with peers and leaders in meaningful conversations to build new relationships and strengthen existing ones. These sessions are designed to navigate challenges and seize opportunities in your book of business.
Each session will be 25 minutes, allowing you to attend a total of four sessions.
A schedule of room numbers and timeslots will be provided at the conference. 
Select an icon to learn about the available sessions. Choose your path and register using the form.

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PANEL

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Make their images looks like baseball cards

Joe Higgins
Partner
Foley & Lardner LLP
Dan Purtell
Estate Planning Specialist
Wilson Law Group
Eric Christoffersen
Managing Shareholder, Attorney
Grams & Christoffersen, S.C.

SPONSORED BY

Hall of Famer

All-Star

Golden Glove

Rookie

Veteran

LODGING

E4IS is excited to host our 2025 BBT-Great Lakes at a new location!
Amenities here provide something for everyone, and we look forward to seeing you there.
Please use the link below to make your reservation with our secured rate.

Lake Lawn Resort
2400 East Geneva Street
Delavan, WI 53115
262-728-7950