608-848-0400 ext. 111
Direct 608-848-0421

Kelly Hayes, CCM, ACS, ARA, ALU, FLMI
New Business Manager


Kelly’s life is a beautiful balance of professional commitment and personal joy. Hailing from upstate New York, she has been happily married to Kevin for 14 years. Her two boys, Tanner and Levi, are the center of their world and keep the family busy with their school activities. When they are not cheering the kids on at sports events or music performances, Kelly’s family is out in nature and exploring the local waterfall trails. Weekends are spent unwinding with friends around a campfire and enjoying music and games like corn hole.

With over 17 years of experience in insurance, Kelly is well-versed in New Business and Underwriting processing. Her proficiency extends to coding and underwriting various products, including Whole Life, Term, Guaranteed Issue, Final Expense, and Conversions. She is self-motivated and always seeking additional education, as she has multiple certifications in Life Office Management and Life Underwriting. Kelly is adept at handling both fully underwritten and simplified issue products.

Kelly is excited to learn more about the brokerage side of the industry and is ready to support our RVPs and advisors in any way she can.